Gaelle Delagrave
Senior Digital Marketing Consultant

Helping brands drive revenue and growth through strategic, commercially focused digital marketing

Senior digital marketing consultant with 20+ years’ experience working with leading brands across Scotland, the UK and international markets, specialising in acquisition, conversion, retention and monetisation strategies.Food & Drink / Tourism & Hospitality / Education

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Over 20 Years’ Experience

Senior-level expertise across acquisition, conversion, retention and monetisation, delivering measurable commercial growth.

Trusted by Leading Brands

Proven experience driving growth for leading brands across Scotland, the UK and international markets, including Orange, ViaMichelin, North Coast 500, Dunnet Bay Distillers, Stannergill Whisky, Gordonstoun, St Margaret’s School for Girls, Speyside Distillers and Macdonald Hotels & Resorts.

Commercially Driven

Focused on delivering measurable growth, performance and long-term value.

About

I’m an award-winning senior marketing consultant with over 20 years’ experience in digital marketing, business development and key account management.I specialise in driving digital performance, ecommerce growth and revenue through data-led strategies focused on customer acquisition, conversion, retention and long-term value.I work closely with founders and senior leadership teams, building trusted partnerships and providing both strategic direction and hands-on delivery to support sustainable business growth.I began my career in London during the early development of the internet industry, working alongside industry pioneers and building a strong foundation in digital marketing, commercial and creative strategy. This included developing and launching the UK pilot for one of Europe’s first digital entertainment experiences online — an early interactive fiction concept endorsed by Sir Clive Sinclair. I went on to work with leading UK and international brands, developing expertise across digital marketing, business development, innovation and strategic partnerships.Since relocating to Scotland over a decade ago, I have built extensive experience working with leading brands across food and drink, tourism and hospitality, and education, delivering strong commercial results.This includes working with brands such as North Coast 500, Gordonstoun School, Dunnet Bay Distillers (creators of Rock Rose Gin) and Macdonald Hotels & Resorts.

How I work

I provide strategic and hands-on digital marketing support, helping businesses improve performance, increase revenue and unlock growth opportunities across digital channels.Digital Strategy & Consultancy
Developing clear, data-led strategies aligned to your commercial goals, including channel planning and performance optimisation.Ecommerce Growth & Optimisation
Driving ecommerce performance across digital channels, improving website conversion, customer journeys and revenue, with experience in marketplace set up and optimisation (e.g. Amazon).Paid Media
Driving customer acquisition and lead generation through performance-focused campaigns across Meta, Google and YouTube, including video-led strategies to maximise engagement and ROI.Email Marketing & Automation
Building campaigns and automation that drive engagement, nurture leads, increase sales and customer lifetime value.Strategic Partnerships & Revenue Growth
Identifying and delivering new revenue opportunities through digital partnerships, launches and funding initiatives (e.g. crowdfunding), working closely with trusted agency partners where required.Website Strategy & Delivery
Leading website projects from strategy and briefing through to delivery, including agency selection, tender management, user experience and performance optimisation, working with trusted partners for design and development.Organic Social & Video Strategy
Developing content and video strategies to support organic growth across social and owned channels, including video campaigns for both organic and paid media, working with trusted production partners, and providing hands-on support for organic social content and new channel launches (e.g. YouTube) where required.

Clients

I work as an independent marketing consultant, supporting a small portfolio of clients on a retainer and project basis across food and drink, tourism, hospitality and education.Current clients include:
• Dunnet Bay Distillers (creators of Rock Rose Gin, Holy Grass Vodka and Mapmaker's Rum)
• Stannergill Whisky
• St Margaret’s School for Girls
• Speyside Distillers (SPEY Single Malt, Byron's Gin)