About me

I’m an award-winning senior marketing leader and digital growth consultant with over 20 years’ experience in digital marketing, business development, key account management and strategic partnerships.I specialise in driving digital performance, ecommerce growth and revenue through data-led strategies that improve customer acquisition, conversion rate optimisation, retention and customer lifetime value.I work closely with founders and senior leadership teams, providing strategic direction and hands-on delivery to support sustainable business growth.I began my career in London during the early development of the internet industry, working alongside industry pioneers and building a strong foundation in digital marketing, commercial strategy and creative thinking. This included developing and launching the UK pilot for one of Europe’s first digital entertainment experiences online — an early interactive fiction concept endorsed by Sir Clive Sinclair. I went on to work with leading UK and international brands, including six years with Orange Group in London as Group Head of International Product Management and Head of Key Accounts & Innovation, developing expertise across digital marketing, business development, innovation and strategic partnerships.Since relocating to the beautiful Scottish Highlands with my family over a decade ago, I have built extensive experience delivering strong commercial results for brands and organisations across Scotland in food and drink, tourism, hospitality and education. This includes working with leading brands and organisations such as North Coast 500, Macdonald Aviemore Resort, Gordonstoun and Dunnet Bay Distillers, creators of the award-winning Rock Rose Gin.In particular, I have supported founders Martin and Claire Murray for over seven years on Dunnet Bay Distillers’ digital growth, including Rock Rose Gin, Holy Grass Vodka and Mapmaker’s Rum, and more recently, their new Stannergill Whisky distillery. This included leading the digital marketing strategy and coordinating PR activation with Spey for the successful Stannergill crowdfunding campaign.Qualifications & Awards
• IDM Professional Diploma in Digital Marketing, Institute of Data & Marketing
• PRCA National Digital & Social Media Campaign of the Year Award 2021, Gordonstoun
• Best Product Manager in Europe Award 2006, ViaMichelin / Michelin Group

How I work

I provide strategic and hands-on digital marketing support, helping businesses improve performance, increase revenue and unlock growth opportunities across digital channels.My approach is commercially focused, structured and practical. I use the RACE Framework — Reach, Act, Convert and Engage — to review the full customer journey, from how a business attracts the right audiences and encourages engagement, through to how it converts interest into sales, bookings or enquiries and builds stronger customer relationships over time.This helps identify growth opportunities, define clear commercial priorities, create a practical action plan, and continually measure and improve performance.I work closely with founders, senior leadership teams and internal marketing teams, providing strategic direction, hands-on delivery, coaching and best-practice sharing to improve marketing performance and strengthen internal capability.Digital Strategy & Consultancy
Developing clear, data-led strategies aligned to your commercial goals across owned, paid and earned media, including channel planning, content marketing, performance optimisation, customer journey improvement and practical use of AI-assisted tools to support content planning, campaign optimisation and reporting.Ecommerce Growth & Conversion Rate Optimisation (CRO)
Driving ecommerce performance by improving customer journeys, product pages, checkout experience, campaign landing pages and retention activity to increase online sales, conversion rate, average order value and revenue.Experience includes ecommerce website strategy, CRO, A/B testing, checkout optimisation, product launch campaigns, email-driven sales, retention activity and data-led recommendations to improve conversion, average order value and customer lifetime value.Additional experience includes Amazon and third-party marketplace set-up, optimisation and performance management.Paid Media Strategy & Management
Driving customer acquisition and lead generation through performance-focused campaigns across Google, LinkedIn, Meta and YouTube, including video-led strategies to maximise engagement and ROI.Email Marketing & Automation
Planning and delivering email marketing campaigns, customer segmentation and automated journeys that drive engagement, sales, repeat purchase and customer lifetime value.Experience includes Mailchimp and Klaviyo, mailing list growth, ecommerce promotional campaigns, product launch emails, customer retention activity, automated email journeys, performance reporting and data-led recommendations to improve engagement and revenue.Strategic Partnerships & Revenue Growth
Identifying and delivering new revenue opportunities through strategic partnerships, digital collaborations, destination-led campaigns and crowdfunding initiatives.Experience includes tourism and hospitality partnerships, local attraction collaborations, digital and multi-channel campaign planning, product launch campaigns and crowdfunding campaign activation, working closely with internal teams and a trusted network of agency partners across web development, design, PR, paid media, creative and video production where required.Website Strategy & Delivery
Leading website projects from strategy and briefing through to delivery, including agency selection, tender management, user experience and performance optimisation, working with trusted partners for design and development.Organic Social, Content Marketing & Video Strategy
Developing content, organic social and video strategies to support growth across social and owned channels, including video campaigns for both organic and paid media, working with trusted production partners, and providing hands-on support for organic social content and new channel launches, including YouTube, where required.

Consulting Clients

I work as an independent marketing consultant, supporting a small portfolio of clients on a retainer and project basis across food and drink, tourism, hospitality and education.Clients & Projects:• Dunnet Bay Distillers (Rock Rose Gin, Holy Grass Vodka, Mapmaker's Rum)
• Stannergill Whisky
• St Margaret’s School for Girls
• Speyside Distillers (SPEY Single Malt, Byron’s Gin)

Driving revenue growth through commercially focused digital strategy

Let's Talk

📩 Email me
[email protected]🔗 Connect on LinkedIn
https://www.linkedin.com/in/gaelle-delagrave-02a3128/

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